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Rapidly powers you to use Pretotyping at scale. But what is Pretotyping?

Learn More

Pretotyping changes

"can we build it?"
to "should we build it?"
Pretotyping overview

A proven method to test ideas earlier. For smarter investment and faster growth.

Pretotyping is a proven experimentation method to help you find the right “it” before you build it (or an expensive MVP). 

Created at Google, perfected at Stanford University and used by Lego, P&G, IKEA and more, Pretotyping is not about voting, personal preferences or A/B testing. It’s a method that helps you prioritise and test ideas with real customer data at low cost, making bad ideas fail faster and uncovering winners faster, too.

Pretotyping was created by Alberto Savoia – a Rapidly adviser and supporter. Join our Pretotyping community to learn more and access free online resources.

Join The Community

Created at Google.

Perfected at Stanford.

Trusted globally.

PRETOTYPING COMMUNITY 

Learn more in our community 

Join our Pretotyping community, Fast Track, where innovators from around the world connect to share ideas, ask questions and learn from each other.

We also share the latest news and thought leadership on innovation and Pretotyping.

Join the Community

Learn & grow with 800+ innovators in our community

Joumana Elomar
Founder
Patrick Smith
Product leader
Tom Kerwin
Founder
John Saye
Innovation Consultant
Claus Berthou Madsen
Head of Prototype
Giacomo Poggiali
Founder
Alberto Savoia
Innovation Leader
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PRETOTYPING TRAINING

Become a certified Pretotyper

Join the ranks of innovators at Google, Amazon and Tesla with our Pretotyping course.

• 30-day self-paced online course 
• Understand Pretotyping theory
• Real-world examples, quizzes and tasks
• Expert feedback & guidance
• Free preview via first module

Harness the power of Pretotyping in your career, learning from our experience running hundreds of workshops, lecturing at Stanford University and training 1000+ Pretotypers.

See the course

Most ideas will fail…

Let’s help them fail faster to make room for growth.

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