Rapidly powers you to use Pretotyping at scale. But what is Pretotyping?
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Pretotyping changes
A proven method to test ideas earlier. For smarter investment and faster growth.
Pretotyping is a proven experimentation method to help you find the right “it” before you build it (or an expensive MVP).
Created at Google, perfected at Stanford University and used by Lego, P&G, IKEA and more, Pretotyping is not about voting, personal preferences or A/B testing. It’s a method that helps you prioritise and test ideas with real customer data at low cost, making bad ideas fail faster and uncovering winners faster, too.
Pretotyping was created by Alberto Savoia – a Rapidly adviser and supporter. Join our Pretotyping community to learn more and access free online resources.
Created at Google.
Perfected at Stanford.
Trusted globally.
Learn more in our community
Join our Pretotyping community, Fast Track, where innovators from around the world connect to share ideas, ask questions and learn from each other.
We also share the latest news and thought leadership on innovation and Pretotyping.
Learn & grow with 800+ innovators in our community
Become a certified Pretotyper
Join the ranks of innovators at Google, Amazon and Tesla with our Pretotyping course.
Harness the power of Pretotyping in your career, learning from our experience running hundreds of workshops, lecturing at Stanford University and training 1000+ Pretotypers.
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Most ideas will fail…
Let’s help them fail faster to make room for growth.